Case studies

Revenue, ad spend and return for each client, and the client telling it on video.

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  SyncForce

  in 12 months, €270.000 revenue, €25.500 ad spend, 10x ROAS

  SyncForce makes product information software for manufacturers in FMCG. They kept hearing from the market that people didn’t know them: their message wasn’t reaching the right companies at the right level.

  We targeted their ads by job level, sector and market, with an uploaded list of the companies they wanted to reach. Those companies started visiting their sales director’s profile, liking and commenting on the posts, and getting in touch.

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  SalesWorx

  in 4 months, €60.000 revenue, €6.000 ad spend, 10x ROAS

  SalesWorx helps companies hire proactive account managers and business development managers, people who are very hard to find these days. They wanted to show prospects how they solve that before ever calling them, so they wouldn’t come across as just another recruiter. Their organic posts did well, but mostly stayed inside their own circle.

  We ran Thought Leader Ads that share real knowledge, with no sales pitch, aimed so narrowly that it was like posting a letter in the mailbox of each sales director they wanted to reach. Retargeting then showed the next post to the people who had opened the first one.

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  LeanIT

  in 4 months, €72.000 revenue, €6.200 ad spend, 11x ROAS

  LeanIT guides companies through choosing and implementing business-critical software. Rather than hoping the right people find a website through search words, they wanted to reach the directors of specific companies.

  We narrowed the targeting to only the profiles they wanted to reach. Cold campaigns named the problem their clients run into, and people who then looked at their posts or profile were retargeted with posts about the need and the solution.

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  GrowMyAds

  in 5 months, $100.000 revenue, $11.200 ad spend, 10x ROAS

  GrowMyAds runs Google Ads for lead generation and e-commerce businesses. Alex, who works in their sales and marketing, had posted LinkedIn content for about a year, two to three hours a day: lots of engagement, but no clients, because the posts mostly reached peers in the industry.

  With LinkedIn ads they reached actual clients: in the first two weeks a lead came in and signed right away on a retainer, and by the time of this video three e-commerce clients had signed.

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  Career Resume Consulting

  in 7 months, $193.650 revenue, $19.400 ad spend, 10x ROAS

  Career Resume Consulting is an executive career firm in Kansas City. They hadn’t paid for advertising since 2009, and at five to nine dollars per click, LinkedIn ads looked too expensive, even though LinkedIn brings them their best clients.

  We aimed the ads at their own first-level connections, people they already knew who had gone cold over the years, with a brand awareness campaign instead of paying per click. Most of their income from the campaign came from those connections.

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  Untapped

  in 4 months, €42.000 revenue, €4.000 ad spend, 10x ROAS

  Untapped helps business owners build a strong team under them, so they can get back to being entrepreneurs. Their organic posts only reached the same small circle, and they had heard LinkedIn ads were very expensive.

  We boosted their own posts as Thought Leader Ads, written about their clients’ pain and problems rather than as a sales pitch. Within a few weeks the first engagement and leads came in, and one new client told them: “I really recognize myself in your posts.”