Amplifyre Marketing

About us

About Amplifyre

In more than 8 years of LinkedIn Ads we have learned one thing: in B2B, someone only buys from you once they trust you. And people trust people, far more than a logo.

Lucas Bakx in a meeting at the Amplifyre office

The problem we kept seeing

Most B2B companies advertise on LinkedIn from their company page. A logo, a stock photo and a "request a demo" button. Your audience scrolls past it in half a second.

Those who do respond often get a sales message straight away, while they have only just found out who you are. Meanwhile, salespeople send hundreds of cold messages to decision makers who have never heard of the company. That costs a lot of time, brings in little and does your name no good.

And many founders simply don't know what their ads bring in. Budget goes out, a few likes come in, but nobody sees which companies are really interested.

How it started

When LinkedIn started testing Thought Leader Ads, founder Lucas Bakx was in the test group. He was invited to LinkedIn's head office in Dublin and was one of the first in the Netherlands to work with this new ad format.

He saw how well it worked and built his whole agency around it. Because Lucas comes from the film world, video has been at the heart of the approach from the start.

Lucas Bakx, founder of Amplifyre Marketing

How we work

We show your people. We run ads from the profile of your founder, CEO or sales manager, aimed at exactly the companies and decision makers you want to reach.

With retargeting we stay visible to everyone who responds or watches. They see content that shows how you think and work, so trust grows with every post.

Only when someone shows real interest does outreach come in. With signal-based outreach we turn those warm signals into booked calls. Your sales team then talks to people who already know you.

Built on years of testing

Amplifyre has been around for about 10 years. In that time we have seen campaigns that only burned money, and campaigns that really made companies grow. Everything we do now comes from that difference.

For years we coached entrepreneurs to run LinkedIn Ads themselves. Now we do it for them. A copywriter writes your content, a campaign manager builds and tests your ads, a setter follows up on the warm signals, and we make videos with a regular production partner.

Hands-on experience combined with AI

We combine that experience with smart tools and AI. That way we see which companies engage with your content, we build targeted lead lists, and a dashboard keeps track of what your campaigns bring in.

So that LinkedIn brings you calls every month with the people you really want to talk to.

Ready to turn LinkedIn into your growth engine?

Book a 30 minute call. We'll show you exactly how this full LinkedIn growth engine would work for your company.

Book a strategy call