Waiting for Lucas. Built from his own answers; the parts in magenta are facts or numbers only he can give.
Content, LinkedIn Ads or outreach agency: what is the difference?
Lucas Bakx · Founder
Short answer
Most agencies only do content, or LinkedIn ads, or cold outreach. On its own, each piece misses what the others do: content waits for organic reach, company ads get scrolled past, and cold messages get ignored. Combined, content is promoted from your people, everyone who engages is retargeted, and outreach starts only when there is a real signal of interest.
Most agencies run one piece on its own: ads from the company page here, content there, cold outreach somewhere else. Nothing connects, so nothing compounds.
Side by side
| What they do | What is missing | |
|---|---|---|
| Content agency | Writes posts for your people | The posts rely on organic reach |
| LinkedIn Ads agency | Runs ads, often from the company page | Company ads feel like ads and get ignored |
| Outreach agency | Sends cold messages | Buyers ignore cold messages |
| One growth system | Content, Thought Leader Ads, retargeting and outreach together |
How the four pieces work together
- Expert content. We create content around your buyers’ problems, backed by expertise, proof and clear points of view.
- Thought Leader Ads. We promote that content from your founder or sales team, so it reaches the right people outside your network.
- Intent retargeting. People who click, read, watch or visit keep seeing relevant content, so trust builds over time.
- Signal-based outreach. We only reach out when there is a real signal of interest, so the first message feels relevant and timely.
No cold outreach. No company ads. No relying on organic reach.
Who runs it
One team, one system, one report. We write content with your founder and salespeople, promote it to the decision makers at your target accounts, retarget everyone who engages, and start conversations when someone shows real interest.
Want this running from your own people?
A strategy call is where we map it out for your market.
Book a strategy call